To Implement Green Marketing Strategies can Enhance the Possibility of Enterprises Social Responsility and Competitiveness？-A Case Study of L Company

• Main Authors: Chia-Hao Chang, 張家豪
• Other Authors: Li Chang
• Format: Others
• Language: zh-TW
• Published: 2015
• Online Access: http://ndltd.ncl.edu.tw/handle/sw839b

碩士 === 世新大學 === 企業管理研究所(含碩專班) === 103 === Abstract 　 Global warming has caused tremendous climate abnormalities which have threatened our living environment to a great extend. Climate abnormalities are closely related to the destruction of our environment which directly impacts to our survival and, hence, it leads to a sufficient necessity of green marketing in order to keep our environment from being worsened. Under the fact of resource constraints, it is always a big challenge for those enterprises which have to simultaneously take care of share holders’ benefits as well as the ecosystems of our living environments. Nevertheless. Under such circumstance, enterprises have to follow governments’ laws on environmental protections as well as relevant international environmental requirements. This study is based on the case of L Company, Though L company activities should also set the sustainable business and environment as one of their key goals. The Organic agricultural products spread and sales will not only to satisfy consumers and stakeholders’ requirements but also to meet CSR which is beneficial to both the enterprises and our environments. CSR has a positive impact on the corporate image and it keeps up reputation of the company. It is also helping to enhance the competitiveness of enterprises. This study is to be conducted in a way of in-depth interviews with an expectation of finding out the true thinking of interviewees in order to realize how the L Company, through practice organic agriculture proceeds Green Marketing for the sake of environmental protections and, meanwhile, to share successful experiences organic commodity for the combination of environmental and ecological protection . This paper studies want to the green marketing operating modes available for the development of enterprises emulate.