The Influence of the International Five-star Hotel Brand on Consumer Behavior on Food and Beverage—A Case Study on Five-star Hotels in Taipei

碩士 === 世新大學 === 觀光學研究所(含碩專班) === 103 === Due to the rapid growth of the domestic economy, Taiwan has transformed from an agricultural society into an industrial society which results in an increase of the people eating out. Moreover, the implementation of two-day weekend is conductive to the develop...

Full description

Bibliographic Details
Main Authors: Cheng-Hung Lin, 林政宏
Other Authors: none
Format: Others
Language:zh-TW
Published: 2015
Online Access:http://ndltd.ncl.edu.tw/handle/db84t3