The Effects of Brand Awareness and Perceived Value on Repurchase Intention - The Case of Badminton Racket
碩士 === 樹德科技大學 === 經營管理研究所 === 103 === The brand plays a significant role in everyone’s memory and impression and also has a critical influence on customers’ purchase intention. The brand operation stands for an important strategy to the enterprise. This study takes this as study motivation and uses...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2015
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| Online Access: | http://ndltd.ncl.edu.tw/handle/77538538862984047164 |