An Integration of TAM、TPB to Investigate Factors Affecting the Replacement Intention of Smart

• Main Authors: Hsin- I,Chiao, 焦心怡
• Other Authors: Yung-Chi,Chang
• Format: Others
• Language: zh-TW
• Published: 104
• Online Access: http://ndltd.ncl.edu.tw/handle/87201331222288021312

碩士 === 南臺科技大學 === 財務金融系 === 103 === This paper mainly explores the Factors affecting consumer’s Intention to replace smartphones. Integration of technology acceptance model and theory of planned behavior and the addition of product attributes are applied to explore the facets that affect the replacement intention of smart phones. In this paper, we used Internet survey to collect questionnaires and finally 299 valid questionnaires were collected, then using AMOS 20 software for statistical analysis. The empirical results show: product attributes will positively affect the perceived usefulness and perceived ease of use; perceived usefulness will positively affect the attitude toward replacement intention; perceived ease of use will positively affect the subjective norms and attitudes; attitudes and behavior control will positively affect the willingness of consumers to replace the smart phone. Finally, discussion based on the results are offered to provide some valid marketing suggestions.