An Integration of TAM、TPB to Investigate Factors Affecting the Replacement Intention of Smart
碩士 === 南臺科技大學 === 財務金融系 === 103 === This paper mainly explores the Factors affecting consumer’s Intention to replace smartphones. Integration of technology acceptance model and theory of planned behavior and the addition of product attributes are applied to explore the facets that affect the replace...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
104
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/87201331222288021312 |