Exploring factors affecting consumer intention to purchase chocolate bar in Thailand

碩士 === 南臺科技大學 === 商管專業學院 === 103 === ABSTRACT Nowadays market share of chocolate Bar is increased significantly in Thailand. Chocolate Bar products are continually being redeveloped to meet the changing needs of consumers. In this paper, the researcher sees the benefits in term of studying on consum...

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Bibliographic Details
Main Author: 許財發
Other Authors: 張永佶
Format: Others
Language:en_US
Published: 104
Online Access:http://ndltd.ncl.edu.tw/handle/16824007939417309545