Exploring factors affecting consumer intention to purchase chocolate bar in Thailand
碩士 === 南臺科技大學 === 商管專業學院 === 103 === ABSTRACT Nowadays market share of chocolate Bar is increased significantly in Thailand. Chocolate Bar products are continually being redeveloped to meet the changing needs of consumers. In this paper, the researcher sees the benefits in term of studying on consum...
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Format: | Others |
Language: | en_US |
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104
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Online Access: | http://ndltd.ncl.edu.tw/handle/16824007939417309545 |