Investigating The Effects of Interpersonal Virtual Experience Combination on the Brand Attitude and Purchase Intention With Brand Community Identification and Social Connectedness
碩士 === 國立臺北科技大學 === 經營管理系碩士班 === 103 === The purpose of this study is to investigate the effects of interpersonal virtual experience combination(B2B exchange、B2C give)、Brand community identification(high、low)、Social connectedness(high、low) as moderator variables, whether it will affect the consumer’...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Online Access: | http://ndltd.ncl.edu.tw/handle/9z9p5m |