Explore the Relationships among Enterprise Image,Service Quality,Customer Satisfaction and Customer Loyalty：A Case Study of Shin-Kong Mitsukoshi
碩士 === 台南應用科技大學 === 國際企業經營系碩士班 === 103 === This study empirically investigates the relationships among enterprise image, service quality, customer satisfaction and customer loyalty for Shin-Kong Mitsukoshi. A questionnaire survey was conducted to fulfill this purpose using a sample of 300 effective...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2015
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| Online Access: | http://ndltd.ncl.edu.tw/handle/2c84r8 |