A Study on the Relationships among Promotion Effect, Advertising Effect, Customer Satisfaction and Customer Loyalty for Chain Drugstore-The Case of Watsons
碩士 === 台南應用科技大學 === 國際企業經營系碩士班 === 103 === In recent years, chain drugstores compete fiercely and face more challenges. They not only have to maintain current customers, but plan a variety of prompotion activities to induce consumption motivation. They also need to know whether promotion effect and...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2015
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| Online Access: | http://ndltd.ncl.edu.tw/handle/t5dv9v |