| Summary: | 碩士 === 台南應用科技大學 === 視覺傳達設計系碩士班 === 103 === There are more and more people using social networking websites and most of them choose images to deliver the message. They believe that using pictures is the best way to send the message. Creators can actually transform their tremendous thoughts and project them on posters substantially. The best part is, even without limitations. Take that as a starting point, they wish to use those full of possibilities information carriers to discover it’s core. The main purpose of this research is to discover what are the tricks of posters so we can actually put those abstract concepts into some real visual images. Through semiotics, rhetoric, cognitive psychology, interaction theory, visual psychology theoretical foundations and organize them as a systemic visual poster guiding tool.
First stage of my analysis is collecting top 100 posters of a freedom expression contest from “Poster for tomorrow” official website, and I did coding, translation, data compilation and tabulation. After that, I have defined posters into image and word two categories. Due to lack of word poster samples, also it’s hard to compare and analyze. Therefore, I decided to focus on image posters. Stage 2 is to analyze samples. Disassemble image constituting elements of 89 image posters and categorize them as message symbols and theme symbols. Also analyze how them performed. In case me being subjective, during the whole process of categorizing. I have my professors and classmates with me the entire time. Last stage is to categorize image symbols pressing technique. Through many times of checking and finding among theme symbols, message symbols and image presenting technique. Categorize presenting technique with logical thoughts and analyze, so we find the common method.
According to the research, theme symbol doesn’t effect much on presenting technique, what effects the most is from message symbols. Therefore, this research takes message symbols as the key point for posters. On the other hands, creativities are shown through message symbols. The creativity of poster presenting technique all hides in message symbols. Creators don’t find their ideas through presenting technique because it’s never a formula. Expecting results could provide information for poster creations especially in designing as index. Also for designing basis or advanced education, so we can apply this for teaching in imagination and creativity pictorial relationship.
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