| Summary: | 碩士 === 環球科技大學 === 中小企業經營策略管理研究所 === 103 === This study investigated the relationship between service satisfaction and repurchase intention among consumers of Famonn Coffee. The questionnaire survey method was adopted. A questionnaire was administered by convenience sampling, and 272 valid responses were collected. The responses were analyzed on SPSS using methods including descriptive statistics, independent-sample t-test, one-way ANOVA, and regression analysis. The main findings were as follows: consumers were most satisfied with Famonn Coffee in the dimension of “comfortable and tidy environment”, and as to repurchase intention, most consumers reported that they will “revisit Famonn Coffee in the future”. Higher service satisfaction in empathy, assurance, and tangibles dimensions could lead to higher repurchase intention.
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