Product innovation strategy of private label brand and exploration of consumer perception - Convenience chain stores in Taiwan as an example
碩士 === 元智大學 === 經營管理碩士班(服務行銷學程) === 103 === Global economic downturn make retailers increasingly competitive. The power of supply chain channel transferred the the manufacturer into retailer gradually that inducts the private label brand's rapid expansion . Taiwan's recent economic develo...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Online Access: | http://ndltd.ncl.edu.tw/handle/nkywxe |