The Effect of Consumers’ Health Belief and Involvement on Purchase of Health Food – A Case Study of YuanLin in ChangHua County
碩士 === 中州科技大學 === 保健食品系 === 104 === This study adopts the model of Health Belief and Degree of Involvement, in order to explore the willingness of consumption in Yuanlin’s consumers. It aims to provide the Health Controlling organizations a reference on the issues of health food. The subjects of thi...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2016
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| Online Access: | http://ndltd.ncl.edu.tw/handle/9fyz2y |