| Summary: | 碩士 === 中華科技大學 === 經營管理研究所 === 104 === The smart wearable devices are popular in recent years, development scale of wearable devices, in the rapid extension in the foreseeable global market, is also important focus of 2014 the consumption electronics exhibition (CES), nations each well-known big factory in world, all actively put into the new product development. International data information (IDC) indicate that the wear type device market will exceed into a stage of booming development at the coming 4 years. The world always takes delivery of goods the quantity as about 19.2 million (2014) currently, go to 2018 will be able to significantly leap to 191.2 million and increase about 1000%.
In this study consumer behavior perspective as market segmentation variables questionnaire design and survey, based on the survey results and then to the four stages of EKB model dimensions, removing factors AHP application right after a heavy consumer satisfaction and sort.
The study found that women slightly higher than men on consumer willingness to spend wearable device; statistics on the number of family members, the amount of the financial burden of the family on behalf of the number of family members will affect consumer willingness wearable device; consumers ages statistics , the highest number of people 19-29 years old, 18 years of age, followed by 60 years of age rear, on behalf of the young population is wearable main consumer; consumer education statistics, the highest number of university, college, followed by education level display will affect the willingness of consumers; in consumption will amount statistics, the highest number of NT$5001 ~ 7000, followed by the number of NT$3001 to 5,000, ranked third in the number of NT$12,001, showing consumer spending will wearables bimodal phenomenon, the results of this study will provide relevant industry reference in expanding smart wearable devices market and develop marketing strategies.
Keywords: Smart Wearable Devices, AHP, Consumer Decision Making
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