The Evaluation Model of Retiree Leisure Activity Option
碩士 === 中華大學 === 科技管理學系 === 104 === With advances in technology and medical developments, Taiwan's death rate has decreased in recent years, the demand and consumption problems in the aging populations is gradually appeared. Through reviewing literature and compiling expert questionnaires to con...
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ndltd-TW-104CHPI02302722017-07-30T04:40:45Z http://ndltd.ncl.edu.tw/handle/14426576480063079614 The Evaluation Model of Retiree Leisure Activity Option 退休人員休閒活動選擇之評價模型 Tseng, Yu-Lun 曾育倫 碩士 中華大學 科技管理學系 104 With advances in technology and medical developments, Taiwan's death rate has decreased in recent years, the demand and consumption problems in the aging populations is gradually appeared. Through reviewing literature and compiling expert questionnaires to construct the five dimensions and 20 criteria of Experiential Marketing. In addition, use DEMATEL to clarify the interrelated relationships of dimensions and criteria. Study found that "kin relations" as the largest factors, and "Relate" as the dimensions of the main influence, "Act" as the main facets are affected. Therefore, this study indicates the following conclusions: First, the kin relations contributes directly affects retirees choose leisure activities. Secondly, retirees are more emphasis on the taste and visual senses when they make decision on leisure activities. Thirdly, positive emotional experience affects retirees choose leisure activities. Fourthly, surprise will affect retirees choose leisure activities. Finally, lifestyle changes and self-awareness affect retirees choose leisure activities. Shiaw-Wen Tien 田效文 2016 學位論文 ; thesis 55 zh-TW |
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碩士 === 中華大學 === 科技管理學系 === 104 === With advances in technology and medical developments, Taiwan's death rate has decreased in recent years, the demand and consumption problems in the aging populations is gradually appeared. Through reviewing literature and compiling expert questionnaires to construct the five dimensions and 20 criteria of Experiential Marketing. In addition, use DEMATEL to clarify the interrelated relationships of dimensions and criteria. Study found that "kin relations" as the largest factors, and "Relate" as the dimensions of the main influence, "Act" as the main facets are affected. Therefore, this study indicates the following conclusions: First, the kin relations contributes directly affects retirees choose leisure activities. Secondly, retirees are more emphasis on the taste and visual senses when they make decision on leisure activities. Thirdly, positive emotional experience affects retirees choose leisure activities. Fourthly, surprise will affect retirees choose leisure activities. Finally, lifestyle changes and self-awareness affect retirees choose leisure activities.
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author2 |
Shiaw-Wen Tien |
author_facet |
Shiaw-Wen Tien Tseng, Yu-Lun 曾育倫 |
author |
Tseng, Yu-Lun 曾育倫 |
spellingShingle |
Tseng, Yu-Lun 曾育倫 The Evaluation Model of Retiree Leisure Activity Option |
author_sort |
Tseng, Yu-Lun |
title |
The Evaluation Model of Retiree Leisure Activity Option |
title_short |
The Evaluation Model of Retiree Leisure Activity Option |
title_full |
The Evaluation Model of Retiree Leisure Activity Option |
title_fullStr |
The Evaluation Model of Retiree Leisure Activity Option |
title_full_unstemmed |
The Evaluation Model of Retiree Leisure Activity Option |
title_sort |
evaluation model of retiree leisure activity option |
publishDate |
2016 |
url |
http://ndltd.ncl.edu.tw/handle/14426576480063079614 |
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