| Summary: | 碩士 === 健行科技大學 === 國際企業經營系碩士班 === 104 === Abstract
In recent years, there is a vigorous progress on Internet. With the advanced mobile communication devices, having a smart phone is easy to see everywhere. Nowadays, not only young people but also the seniors can use Internet to contact with others. The seniors can keep in touch with their family and friends by using LINE App, and expand the circle of friends gradually by using Internet.
The study is based on the model of the connection between LINE App user behavior and relationship, and it also discusses the factors which affect the user behavior of LINE App. In this study, we make questionnaires for the seniors in Taoyuan, Chungli. The number of the questionnaire is 260, and the effective ones are 230. The recovery rate is 88%. The result of the study is as the below.
1. Communicational tool of LINE App has significant impact on real relationship.
2. Social function of LINE App has significant impact on virtual relationship.
3. Communicational tool of LINE App has negative effect on real relationship.
4. Instant feedbacks of LINE App has negative effect on virtual relationship.
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