| Summary: | 碩士 === 朝陽科技大學 === 財務金融系 === 104 === This research investigates the relationship between loan customer background and the behavior, aiming to collect data from the market, promote products to target customers, and finally help loan officers expand their business.
Questionnaire investigation targeted at loan customers of a bank in Taichung is conducted in this research. The result exhibits that the features of customers who apply for larger amount of loans are mostly male, married, aged between 31 and 45, and with average income between 20,000 and 35,000. This suggests that loan officers can promote loans to customers who satisfy the features above to increase loan amount.
Keyword: Credit Loans, Market analysis, Customer analysis
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