Exploring Key Factors Affecting the Adoption of Mobile Commerce - A Case of Purchasing Luxury Fashion Products

碩士 === 大葉大學 === 企業管理學系碩士班 === 104 === The purpose of this research is how to apply TAM model proposed by Davis, F. D. (1989) and Marketing factor to improve the purchasing intention on luxury fashion products via Mobile commerce. Conceptual Framework is mainly based on 3 hypotheses, 7 sub variables....

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Bibliographic Details
Main Authors: Otgonbayar, Ariungerel, 歐艾莉
Other Authors: Hsio-Min Wang
Format: Others
Language:en_US
Published: 2016
Online Access:http://ndltd.ncl.edu.tw/handle/3v9jze

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