The Study of Digital Communication App of the Perceived Value and the Switching Intention

碩士 === 大葉大學 === 管理學院碩士在職專班 === 104 === Digital Communication App have affected everyday aspect of modern life. The extensive influence of digital communication apps directs research focus on Technology acceptance model. The highlight of the research is an emphasis on perceived usefulness and per...

Full description

Bibliographic Details
Main Authors: Lin,Hsiu-Ying, 林綉瑛
Other Authors: Chang,Kuei-Feng
Format: Others
Language:zh-TW
Published: 2016
Online Access:http://ndltd.ncl.edu.tw/handle/78944764809011581143