Behavior Intention of Mobile Social Shopping Based on Stimulus – Organism – Response (SOR) Modeling Approach
博士 === 逢甲大學 === 商學博士學位學程 === 104 === With the evolution of technology, the smart phone has changed the way people communicate and has driven instant messenger boom, such as “LINE messenger” which has a staggering number of users in the world. In recent years, the emergence of the Internet as a popul...
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| Format: | Others |
| Language: | en_US |
| Published: |
2015
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| Online Access: | http://ndltd.ncl.edu.tw/handle/00259516137016147595 |