Click-and-Mortar Retailing-A Research of Experientail Marketing and Purchase Intention- in the case of Baby Product Industry
碩士 === 逢甲大學 === 電子商務碩士在職專班 === 104 === In mobile era, the popularity of smart mobile devices and wireless, blur the boundaries between online and offline. In recent years, E-commerce grows very well, more and more companies have decided to implement O2O (online to offline) business model. Companies...
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| Format: | Others |
| Language: | zh-TW |
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2016
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| Online Access: | http://ndltd.ncl.edu.tw/handle/367hb8 |