Multi-Level Marketing Industry：Service Innovation, Brand image, Customer Satisfaction and Repurchase Intention – A Case of the Tai-wan Hu Marketing Channels.

• Main Authors: Chung, Kuo-Hao, 鐘國豪
• Other Authors: Lee, Ming-Shing
• Format: Others
• Language: zh-TW
• Published: 2014
• Online Access: http://ndltd.ncl.edu.tw/handle/68763923331822498408

碩士 === 遠東科技大學 === 創新設計與創業管理研究所 === 104 === Multi-level direct selling biography in 2013 Taiwan's total turnover reached NT $ 71.67 billion yuan, after deducting repeat participants, employees are up to 2.005 million people, multi-level direct sales pass the line of development in Taiwan for years and is extremely fast but due to the organizational structure of multi-level direct sales pass and traditional hierarchical organizational structure completely different, based on people and organizations to complete the product transactions and multi-level direct sales essentially pass, so has its unique way of operating means on human resources . In general, multi-level direct sales of products pass more to nutri-tion and health food, cosmetics or household cleaning supplies to Taiwan more well-known multi-level direct sales company transfer: Taiwan tiger pathway Union, American Amway, American beautiful music, Herbalife, etc., have entered Taiwan's multi-level direct selling mass market, shows that multi-level direct sales in the future transfer of business operations or patterns of life, will be an integral part. TaiwanHu Markering Channel Alliance is a subsidiary of Chunghwa Telecom and Chunghwa Tele-com-MOD New.Yellow.Pages binding, TaiwanHu Markering Channel Alliance No company's own products, everything is service-based; its revenue is divided into two kinds, advertising revenue and product services rev-enue. This study used a questionnaire survey of the way, the main object of TaiwanHu Markering Channel Alli-ance of consumers, the respondents to the questionnaire in this study through consumer experience. Scoping study in Taipei, Taichung, Tainan and Kaohsiung sample survey in four regions. In early March 2015, issued the first batch of a total of 440 strokes, 435 valid samples recovered pen, invalid samples 5 pen. At the end of March 2015, issued the second batch of a total of 160 strokes, 159 valid samples recovered pen, 1 pen invalid samples. Questionnaire issued a total of 600 strokes, 594 valid questionnaires pen, recovery was 98.75%. Keywords: Multi-level Marketing (MLM)、Service Innovation、Brand lmage、Customer Satisfaction、Repurchase Intention、TaiwanHu Markering Channel Alliance