A Study of Fear Appear on Effect of Public Service Advertisement (Psas) - Based on Moderator Variable of Self-Efficacy and Response-Efficacy
碩士 === 輔仁大學 === 大眾傳播學研究所碩士班 === 104 === Public service advertisements (PSAs) play an important role in raising significantly positive impact on social responsibility, awareness and educating publics about an issue at hand with the goal of shifting attitudes and motivating bad behavior changes....
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2016
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| Online Access: | http://ndltd.ncl.edu.tw/handle/82067768624249516542 |