Why Do Consumers Continually to Patronize Traditional Electric Appliance Stores? A Perspective from Push-Pull-Mooring Theory
碩士 === 國立高雄應用科技大學 === 企業管理系碩士在職專班 === 104 === After over seventy-five years of development, the home appliance industry in Taiwan is a mature market. However, sales channels are still evolving and include traditional community appliance stores chained appliance stores, hyper wholesale shops and web...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2016
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| Online Access: | http://ndltd.ncl.edu.tw/handle/6pd85g |