The Relationship between ERP, APP implementations and Organizational Performance: The Case of a Frozen Food Distributor

• Main Authors: CHEN,SHENG-HUENG, 陳勝紘
• Other Authors: CHIEN,SHIH-WEN
• Format: Others
• Language: zh-TW
• Published: 2016
• Online Access: http://ndltd.ncl.edu.tw/handle/4bhc35

碩士 === 國立高雄應用科技大學 === 資訊管理系碩士在職專班 === 104 === In this study, cold chain logistics through the green marketing approach, investigating the case of orders and actions developed to integrate logistics systems freeze fresh food and store side of the pot, combine mobile APP, APP store through interactive and case company, to provide detailed information to the APP store, store can easily obtain products biographical information and dynamic updates, buy peace of mind, and interact directly with the company's case, reserved food cooking experience to the company By understanding the buying groups purchase intentions and truly connected consumption behavior. Using e-commerce platform development with the ground or material characteristics of the product processing, and integrated marketing resources food material production system and the ERP system highlight innovative processing technologies and existing critical process technology development bonus, with the cloud information system into culture, production, value added of creative packaging, and to promote high-quality logistics management mechanism, the formation of vertically integrated cold chain happiness food material industry cluster, then injected into the a variety of creative elements, including: brand marketing, packaging design, cultural and creative, creative research and development from the upstream, midstream Multi processing end of finished product sales apply to all sectors, traditional industries are required to get rid of old thinking, and promote the formation of industrial settlements and the establishment of cold chain Taichung food material kingdom. This study is the order of the traditional markets, called cargo innovative ways to change, create new client APP purchase system that allows customers to order directly from your smartphone, and you can check the history and present transactions. In the current of E generation, the smartphone is already an essential tool for everyone to go out, if they can work combination with the phone, we will be able to market in the busy life, so that the client and case the company more efficient, and the market is unable to break with tradition smart City link behalf of the myth, and the client can place orders anytime, anywhere, and the solution less "paper" in an amount to reach the green benefits.