The research of specialty coffee tasting motivation of consumer willingness to buy- A Case Study of the Southern Taiwan Science Park

碩士 === 高苑科技大學 === 經營管理研究所 === 104 === In recent years, the impact of internationalization, people living and eating have changed gradually, people demand for coffee growing, coffee consumption market has a obvious growing trend. As drinking coffee comes common, not only coffee drinks can get easily,...

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Bibliographic Details
Main Authors: CHUANG,MING-HSU, 莊銘旭
Other Authors: 王蒂玲
Format: Others
Language:zh-TW
Published: 2016
Online Access:http://ndltd.ncl.edu.tw/handle/2x58u9