A Study of the Relationship among Experiential Marketing, Visitor Satisfaction and Visitor Loyalty of Tourism Factory: Taking the Taiwan Soya-Mixed Meat Museum as Example
碩士 === 高苑科技大學 === 經營管理研究所 === 104 === This study aims at exploring the relationship among experiential marketing, visitor satisfaction and visitor loyalty of the Taiwan Soya-Mixed Meat Museum, examining the mediating effect of visitor satisfaction. This study adopts documentary analysis and question...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2016
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| Online Access: | http://ndltd.ncl.edu.tw/handle/ej79my |