The Exploration of Service Quality and Satisfaction to Loyalty –The Example of Sports-shoes Brands

碩士 === 高苑科技大學 === 經營管理研究所 === 104 === This study aims at exploring the influential relationships of service quality and satisfaction to loyalty, and samples the consumers who ever purchased sports-shoes in Kaohsiung area as research subject to conduct the questionnaire. And the study releases 350 co...

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Bibliographic Details
Main Authors: HSUEH,HSIN-JAN, 薛欣然
Other Authors: DING, KENG-SHENG
Format: Others
Language:zh-TW
Published: 2016
Online Access:http://ndltd.ncl.edu.tw/handle/57m9wv