Applying Correspondence Analysis for Studying Market Positioning of Open-Shelf Cosmetics Brands
碩士 === 嶺東科技大學 === 行銷與流通管理系碩士班 === 104 === The annual sales growth rate of cosmetics is gradually increasing, and cosmetics become one of must-have supplies for daily life of female consumers. This study applies the correspondence analysis to explore and to understand the market positions of nine fam...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2016
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/74617469355208423437 |