The Impact of Green Marketing and Country-of-Origin on Repurchase Intention：The Mediating Role of Brand Image
碩士 === 嶺東科技大學 === 行銷與流通管理系碩士班 === 104 === This study focuses on the impact of green marketing and country-of-origin on repurchase intention by the mediating role of brand image. This study employed consumers of appliances as samples, totally 249 questionnaires were assigned, 211 were valid questionn...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2016
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| Online Access: | http://ndltd.ncl.edu.tw/handle/79gk5n |