The Impact of Green Marketing and Country-of-Origin on Repurchase Intention:The Mediating Role of Brand Image
碩士 === 嶺東科技大學 === 行銷與流通管理系碩士班 === 104 === This study focuses on the impact of green marketing and country-of-origin on repurchase intention by the mediating role of brand image. This study employed consumers of appliances as samples, totally 249 questionnaires were assigned, 211 were valid questionn...
Main Authors: | TANG,RUI-CHEN, 唐瑞辰 |
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Other Authors: | JUO,WEI-JR |
Format: | Others |
Language: | zh-TW |
Published: |
2016
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Online Access: | http://ndltd.ncl.edu.tw/handle/79gk5n |
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