INVESTIGATIONS ON PURCHASE INTENTION OF LIFE INSURANCE PRODUCTS FOR POTENTIAL CUSTOMERS AT TV SHOPPING CHANNELS
碩士 === 銘傳大學 === 風險管理與保險學系碩士在職專班 === 104 === Development of multichannel sales in life insurance marketing has been increased in recent years, because of changes in consumer shopping pattern and the rise of the virtual channel service, TV shopping become a new channel for life insurance products. Thi...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2016
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| Online Access: | http://ndltd.ncl.edu.tw/handle/58292907249636509768 |