The Effect of Life Insurance Industries Distribution Strategy on Business Performance- by Analyzing Company Characteristics and Capital Structure

• Main Authors: Huang,Song-Min, 黃崧閔
• Other Authors: Wang,Fang-Kuo
• Format: Others
• Language: zh-TW
• Published: 2016
• Online Access: http://ndltd.ncl.edu.tw/handle/cbz2yh

碩士 === 銘傳大學 === 風險管理與保險學系碩士在職專班 === 104 === Under the influence of economic crisis in 2008, Taiwan’s insurance industries faced the challenges not only profit loss due to the decrease of annual interest rate but peers competition. How to keep business stable and pursue better performance are the key. According previous studies, company characteristics, capital structure, and distribution strategies are the key issues. This study applies regression analysis to evaluate published data from 23 local insurance companies from 2011 to 2014 and overlook the result-in effect of business performance from distribution strategies, company characteristics, and capital structure. The results showed various distribution strategies, company characteristics, and capital structure might positively enhance business performance indicators, such as ROA, ROI, EPS, MS. Also, company scale was a significant factor indicating that enlarging company scale resulted in better business performance, it was consistence with previous studies. As the intermediate aspect of distribution strategies, company performance indicators, ROE, ROI, EPS, MS, were positively affected by analyzing company characteristics and capital structure, especially MS being significant among them. It indicated that distribution strategies did exist intermediate effects.