Applying Fuzzy Multiple Criteria Decision Making to Select Sales Representatives for Tourist Hotel

碩士 === 銘傳大學 === 觀光事業學系碩士在職專班 === 104 === The purpose of this paper is to provide an algorithm for tourist hotels in Taiwan to select sales representatives under fuzzy environment. The fundamental concepts we have adopted include the eigenvector method, fuzzy Delphi method, fuzzy set theory, and mult...

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Bibliographic Details
Main Authors: YANG, PI-HSIA, 楊碧霞
Other Authors: CHEN, YAW-CHU
Format: Others
Language:zh-TW
Published: 2016
Online Access:http://ndltd.ncl.edu.tw/handle/80391671899790783633
Description
Summary:碩士 === 銘傳大學 === 觀光事業學系碩士在職專班 === 104 === The purpose of this paper is to provide an algorithm for tourist hotels in Taiwan to select sales representatives under fuzzy environment. The fundamental concepts we have adopted include the eigenvector method, fuzzy Delphi method, fuzzy set theory, and multi-criteria decision making method. With the literatures review of personnel selection and the interviewing senior managers of tourist hotels in Taiwan, we propose 3 criteria and 17 sub-criteria to construct the hierarchical structure for selecting sales representatives. The concepts of normal triangular fuzzy number and linguistic variables “importance” and “appropriateness” are used to assess the importance weighting of sub-criterion and appropriateness of the alternatives under each sub-criterion. Through the hierarchy integration, we obtain the fuzzy overall evaluation of candidates, and use Chen’s ranking method to determine most optimal one. Finally, this research takes three travel agencies as an example to verify the proposed method is efficient and practical.