The appeal types of male perfume advertising and product involvement on advertising effectiveness
碩士 === 明志科技大學 === 視覺傳達設計系碩士班 === 104 === Perfume is a sense of product that combines vision with smell, and the perfume advertisement is the most direct marketing approach that conveys a product to consumers via the sense of sight. Advertisers use different types of advertising appeals to design an...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2016
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| Online Access: | http://ndltd.ncl.edu.tw/handle/8x84yz |