The advertisement effectiveness of mobile advertising
碩士 === 國立政治大學 === 傳播學院碩士在職專班 === 104 === Smartphone has been changing our life is an indisputable fact. The biggest change is that mobile phone is used from talking to browsing. The more consumer use smartphone, the more consumer decrease their attention in digital banners or advertisements. Hence,...
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| Format: | Others |
| Language: | zh-TW |
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2016
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| Online Access: | http://ndltd.ncl.edu.tw/handle/04295367039278251951 |