Application of Customer Relationship Management of Fresh Food E-commerce - Case Study of G Company
碩士 === 國立政治大學 === 企業管理研究所(MBA學位學程) === 104 === Loyalty Program is a commonly used marketing tool, the purpose is to give appropriate incentives according to customer characteristics to build customer loyalty and generate more income. Furthermore, the "repo rate" is one of the key factors o...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2016
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| Online Access: | http://ndltd.ncl.edu.tw/handle/ng6uh2 |