A case study on the omni-channel business models

碩士 === 國立政治大學 === 企業管理研究所(MBA學位學程) === 104 === The development of retailing industry has been influenced by the technology. As Internet came out, some of the retailer can start selling goods online, and so do the physic stores. The physic stores use digital ways, such as e-commerce, to provide their...

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Bibliographic Details
Main Authors: Tu, Tzu Ying, 杜姿穎
Other Authors: Chiu, Yi Chia
Format: Others
Language:zh-TW
Published: 2016
Online Access:http://ndltd.ncl.edu.tw/handle/t47b63