A Study on the Factors of Online-To-Offline Influencing the Consumer Purchase Behavior Intention
碩士 === 國立交通大學 === 資訊管理研究所 === 104 === Recently, the consumption trend has been influenced by mobile devices, the Internet, and the variation of the consumers’ habits. In order to attract consumers in purchasing, the traditional B2C platform has additional functions provide by the Online-to-Offline (...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2016
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/09389706228386207375 |