A Study of Domestic Brand Image and Product Attribute on Consumer Phurchasing Road Bicycle -A Case Study for Hsinchu Area

碩士 === 國立交通大學 === 管理科學系所 === 104 === In recent years, most people can contact fast about bicycle race more easily. The raise of popular on healthy make people interested in riding road bicycle and join the road bicycle race activities which have boost the market demand for road bicycle industry. Th...

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Bibliographic Details
Main Authors: Lin, Jen-Hao, 林人豪
Other Authors: Chen, Quang-Hua
Format: Others
Language:zh-TW
Published: 2016
Online Access:http://ndltd.ncl.edu.tw/handle/2ewsn4