A Study on the Competitive Strategy of Enterprise Entered into a Market with Tough Entry Barriers –A Company as a Case

• Main Authors: Lin,Chia-Jung, 林佳榮
• Other Authors: Chen, Quang-Hua
• Format: Others
• Language: zh-TW
• Published: 2016
• Online Access: http://ndltd.ncl.edu.tw/handle/kj436v

碩士 === 國立交通大學 === 管理學院高階主管管理碩士學程 === 104 === Sustainable development is one of the important goals of enterprise, and the stable long-term profitability is key factor of sustainable development. According to an economic point of view, a market with continues increase in demand or with less competitor, easier allow enterprises to long-term profitability. A market with tough entry barriers and stable growth is the most desirable market for entrepreneurs. Airbag inflator is the key parts of the automobile industry in passive protection systems. The characteristics of inflator industry are professional features, special manufacturing technology and the high operating costs. Because of high technical threshold, the airbag inflator supplied by a few companies. Airbag inflator market is a tough entry barriers market, if companies successfully entered this market, there will be hope that long-term profits, even sustainable development. A case company in Taiwan for over 25 years with world-class high-pressure cylinders manufacturing technology. Development of airbag hybrid inflator in the pass few years and quickly accepted by the market. In this study, we analysis the airbag industry characteristics and market conditions. The company's competitive strategy of case company was analysis, especially through the SWOT and Porter five forces skills. The strengths and weaknesses of cases company was disclosured and can be used as a reference to other companies want to step into the high entry barriers market.