The E-Commerce Strategies of Platform Company- A Case Study of Tencent

The E-Commerce Strategies of Platform Company- A Case Study of Tencent

碩士 === 國立中央大學 === 產業經濟研究所 === 104 === This thesis takes Tencent as an example, by discussing the process of development of e-commerce, analyzing the patterns and possibilities of developing e-commerce as a social platform. The difficulties faced by the social platforms to enter the field of e-commer...

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Bibliographic Details
Main Authors: Sin-Yu Chen, 陳信宇
Other Authors: Kane Wang
Format: Others
Language:zh-TW
Published: 2016
Online Access:http://ndltd.ncl.edu.tw/handle/pt36ew
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spelling ndltd-TW-104NCU053340582019-05-15T23:01:21Z http://ndltd.ncl.edu.tw/handle/pt36ew The E-Commerce Strategies of Platform Company- A Case Study of Tencent 社群平台的電子商務發展策略－以騰訊為例 Sin-Yu Chen 陳信宇 碩士 國立中央大學 產業經濟研究所 104 This thesis takes Tencent as an example, by discussing the process of development of e-commerce, analyzing the patterns and possibilities of developing e-commerce as a social platform. The difficulties faced by the social platforms to enter the field of e-commerce, how to use the community advantage, apply bandwagon effects and network effects to maximize the effectiveness of innovative products, in order to achieve its aim of developing e-commerce. Kane Wang Albert Yu-Wei Cheng 王弓 鄭有為 2016 學位論文 ; thesis 61 zh-TW
collection NDLTD
language zh-TW
format Others
sources NDLTD
description 碩士 === 國立中央大學 === 產業經濟研究所 === 104 === This thesis takes Tencent as an example, by discussing the process of development of e-commerce, analyzing the patterns and possibilities of developing e-commerce as a social platform. The difficulties faced by the social platforms to enter the field of e-commerce, how to use the community advantage, apply bandwagon effects and network effects to maximize the effectiveness of innovative products, in order to achieve its aim of developing e-commerce.
author2 Kane Wang
author_facet Kane Wang
Sin-Yu Chen
陳信宇
author Sin-Yu Chen
陳信宇
spellingShingle Sin-Yu Chen
陳信宇
The E-Commerce Strategies of Platform Company- A Case Study of Tencent
author_sort Sin-Yu Chen
title The E-Commerce Strategies of Platform Company- A Case Study of Tencent
title_short The E-Commerce Strategies of Platform Company- A Case Study of Tencent
title_full The E-Commerce Strategies of Platform Company- A Case Study of Tencent
title_fullStr The E-Commerce Strategies of Platform Company- A Case Study of Tencent
title_full_unstemmed The E-Commerce Strategies of Platform Company- A Case Study of Tencent
title_sort e-commerce strategies of platform company- a case study of tencent
publishDate 2016
url http://ndltd.ncl.edu.tw/handle/pt36ew
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