The Impacts of Service Quality Award on Financial Performance of Life Insurance Company

• Main Authors: Yu-Erh Lin, 林育而
• Other Authors: Sheng-Hung Chen
• Format: Others
• Language: zh-TW
• Published: 2016
• Online Access: http://ndltd.ncl.edu.tw/handle/09961572124149679764

碩士 === 南華大學 === 財務金融學系財務管理碩士班 === 104 === 　　Using yearly data on Taiwanese life insurance company from 2009 to 2014, this thesis empirically investigate the impacts of service award and corporate governance on the financial performance. The empirical findings indicate that life insurance companies with higher quantity of award would increase their financial performance (measured by ROA and ROE), particularly in best awards on corporate social responsibility, channel strategies, and media integration. Regarding the corporate governance quality, life insurance companies with higher ratio of board of CEO and blockholder’s holdings would significantly enhance the ROE.