A Study on the Relationships among Brand Image, Promotions, Perceived Value and Purchase Intention--Cosmetics Product as an Example
碩士 === 南華大學 === 企業管理學系管理科學碩博士班 === 104 === Brands and prices are important external sources used by consumers to judge product quality. This paper develops and tests a conceptual model of the effects of consumers’ evaluations (brand image and perceived value) on purchase intentions. In this study,...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2016
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| Online Access: | http://ndltd.ncl.edu.tw/handle/maw2ax |