A Study on the Relationships among Brand Image, Promotions, Perceived Value and Purchase Intention--Cosmetics Product as an Example

碩士 === 南華大學 === 企業管理學系管理科學碩博士班 === 104 ===   Brands and prices are important external sources used by consumers to judge product quality. This paper develops and tests a conceptual model of the effects of consumers’ evaluations (brand image and perceived value) on purchase intentions. In this study,...

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Bibliographic Details
Main Authors: Ji-Ying Sie, 謝紀縈
Other Authors: Li-Chuan Chu
Format: Others
Language:zh-TW
Published: 2016
Online Access:http://ndltd.ncl.edu.tw/handle/maw2ax

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