A Study on Loyalty Intention of Mobile Payment App- Example of Starbucks
碩士 === 國立高雄第一科技大學 === 國際管理碩士學位學程 === 104 === Integrating the technology acceptance model and the theory of behavior planned, this study presents a theoretical model for understanding loyalty intention of use Starbucks mobile payment app. An empirical study was conducted to examine the model. The res...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2015
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| Online Access: | http://ndltd.ncl.edu.tw/handle/t4nq9p |