| Summary: | 碩士 === 國立屏東大學 === 國際貿易學系碩士班 === 104 === The increasing popularity of live broadcast was fueled by the advance of information technology. The live broadcast was applied to live game broadcast platforms where gained rapid growth of audience. This study discussed the relationship among social support, loneliness, well-being, perceived playfulness and usage behavior for Twitch. Totally 397 respondents were collected to through online survey. Of these respondents, 392 were valid.
The result of regression analysis showed that: (1) social support influences loneliness negatively and significantly; (2) social support influences usage behavior for Twitch negatively but insignificantly; (3) social support has a positive and significant effect on well-being;(4) loneliness influences well-being negatively and significantly;(5) loneliness influences usage behavior for Twitch positively and significantly; (6) usage behavior for Twitch influences well-being negatively and significantly;(7) perceived playfulness influences usage behavior for Twitch positively and significantly.
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