The business opportunity of big data application to customer relationship management A case study of X railway company

碩士 === 國立中山大學 === 兩岸高階主管經營管理碩士在職專班 === 104 === After government financial assistance in 2015, Taiwan High Speed Rail has turn from a private company to a public-oriented company, which means government will control key operation assets or rights, such as ticket fare. However, the government insist l...

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Bibliographic Details
Main Authors: Yun-Ting Wang, 王韻婷
Other Authors: Pei-How Huang
Format: Others
Language:zh-TW
Published: 2016
Online Access:http://ndltd.ncl.edu.tw/handle/q8kn4g