Who Are You? Examining Effects of Using Drama Elements into Ads
碩士 === 國立中山大學 === 行銷傳播管理研究所 === 104 === Using popular drama series actors as product spokespersons is prevalent in the contemporary marketplace. Unlike common celebrity endorsements, actors often continue portraying the drama character in commercials, but few academic studies have examined advertisi...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2015
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| Online Access: | http://ndltd.ncl.edu.tw/handle/k639m3 |