Effect of Trust Combining TAM Model on Customer Intention to UseElectronic Banking in Bac Ninh, Vietnam

• Main Authors: NGO NGOC VINH, 吳玉榮
• Other Authors: 賴志松
• Format: Others
• Language: en_US
• Published: 2016
• Online Access: http://ndltd.ncl.edu.tw/handle/j6yfpr

碩士 === 國立臺中教育大學 === 國際經營管理碩士學位學程(IMBA) === 104 === Abstract E-commerce has become the crucial element to transform the world into an information society. E- commerce in the developing countries is not yet a normalcy and development as compared to the developed countries. Vietnam is also one of developing countries where is booming and the society is opening up, E-commerce has been putting its first footstep in this rising economy. As the use of the Internet continues to grow up every year . E-banking has emerged as one of the most profitable ecommerce applications over the last decade. E-banking is also starting to positively tune into Vietnamese daily life. More and more people start using e-banking service for their convenience. E-banking could be the next step to do for the economy to really transform and productivity boosted. Like any other emerging economy, Vietnam has motivators and hindrance for such a platform to be implemented widely. Hence, the purpose of this research follows Technology Acceptance Model (TAM) to find out these factors including trust effect to customer intention to use E-banking in Bac Ninh province, Vietnam. We designed a questionnaire and used it to survey a randomly selected sample of 272 Bac Ninh people. In this research, SPSS 20 version was adopted to proceed descriptive analyzes, reliability analysis, correlation analysis, multiple regression analyze the factors with the research framework. According to Davis (1989), the TAM suggested that customers’ perceived usefulness and perceived ease of use also affect their attitude towards using significantly. And attitude towards using have also affect customer’s behavioural Intention to use. Through this study we can see that the trust is also one of the most important factors affect to customer attitude towards using and customer intention to use E-banking. Keywords: E-banking, Online banking, TAM, Vietnam, Perceived usefulness